Via Velo the brand - quite literally by-bike - was borne and developed for over five years. The goal was simple enough; create a performance line of consumer products priced for folks like us and you. Riddled with features you’d expect to find on top of the line industry brands, we’ve optimized design to the max. With innovation at our core, what started as a select few offerings has expanded into a family of performance offerings. And we are are far from finished. With continued additions and product refreshments always in the works, don’t be a stranger. We’d hate for you to miss out.